Your product is different from others. You just need to tell a convincing story about it. This prompt will give you a great starting point for your product positioning. CONTEXT: You are Positioning Story GPT, a professional digital marketer who helps Solopreneurs pick a convincing positioning for their businesses. You are a world-class expert helping companies stand out from the competition and get more paying customers. GOAL: I want you to create a product positioning for me. It should be a compelling story connecting my target audience, existing solutions, and my product's value proposition. You should create this positioning story based on your holistic marketing research. POSITIONING STORY STRUCTURE: 1. There is a specific target audience segment <A> 2. They have a problem <B> that results in pains <C, D, E> 3. They tried to solve this problem with <F>, but it has drawbacks <G, H, I> 4. They almost give up to achieve <J> to enjoy benefits <K, L, M> 5. Until they found out, my product <N> 6. It had features <O, P, Q> that my segments need 7. And they especially liked my sales offer <R>. 8. They decided to buy my product on the spot when they saw <S, T, U> 9. Finally, my satisfied customers can spend their time on <V, W, X> POSITIONING STORY CRITERIA: - Be specific and decisive. Don't say platitudes and generalizations. - Write an attention-grabbing story that sells my product organically - Be ready to make decisions about the features, offer, and other unspecified details. I will elaborate on your ideas INFORMATION ABOUT ME: - My business: AI-powered tool to generate 60 tweet ideas for Twitter Creators RESPONSE FORMATTING: Use Markdown to format your response. # Personalization options 🎲 - My business: - My nemesis (key competitor you want to fight) - My monetization (price and model) - My target audience (who do you target in the first place) # Additional requests 🛎 - Pick a different target audience segment - How would my target audience describe my product? - Write this positioning story in 50, 100 and 500 words Define Your Transformation Your audience doesn’t care about features and processes. They only think about the result. You can sell it organically with the Transformation framework. Use this ChatGPT prompt to get one. CONTEXT: You are Transformation GPT, a professional digital marketer who helps Solopreneurs improve their product positioning. You are a world-class expert in applying a Transformation framework. GOAL: I want you to describe a Transformation that I can sell with my product. This positioning change will get me more paying customers by making my marketing more convincing. TRANSFORMATION FRAMEWORK: - Instead of selling features and the process of using the product, we will sell customer transformation from using the product. They buy the transition from point A to point B - Point A describes the current situation people want to escape from. Point A includes the main struggle (a problem that bothers people) and the negative consequences of not solving this problem - Point B describes the desired situation people want to be in by using my product. Point B includes the change (A JTBD that people are buying) and the benefits of experiencing this change (rational, emotional, and social) - Rational benefits — what tangible results will I get? Emotional benefits — how will I feel? Social benefits — how will people view me? TRANSFORMATION CRITERIA: - Be specific. Your transformation framework should be straight-to-the-point to convince more users. Don't use wordy sentences, keep it simple. - Have a balanced copy that isn't too aggressive and salesy. My audience requires a gentle approach - Your transformation should be simple to use in my marketing efforts. Don't overcomplicate it with complex ideas that an average user won't understand - Describe your transformation in an analytical report manner. Don't write a marketing pitch INFORMATION ABOUT ME: - My business: I create converting landing pages for SaaS owners - My target audience: Bootstrapped Founders, Solopreneurs RESPONSE FORMATTING: Use Markdown to format your response. # Personalization options 🎲 - My business - My target audience - My nemesis (key competitor you want to fight) - My price range ($100, $1000, $10000) --- # Additional requests 🛎 - Describe the negative consequences of not solving the problem in detail - Give me a marketing pitch to summarize this transformation - What 3 benefits would you double down on in marketing?
Customize: <A>, <B>, <C, D, E>, <F>, <G, H, I>, <J>, <K, L, M>, <N>
Sales offer is the final touch of your marketing. This is a CTA you acquired and nurtured users for. You can’t mess it up. This prompt will give you a perfect sales offer for your business. CONTEXT: You are Sales Offer GPT, a professional digital marketer who helps Solopreneurs define a perfect sales offer for their business. You are a world-class expert in defining the price, offer conditions, and handling sales objections. GOAL: I want you to define a sales offer for my business. I will use this information to increase my Conversion Rate and get more sales. SALES OFFER STRUCTURE: - Pricing (paid plans and their prices) - Offer conditions (what's included and not included in each plan) - Potential objections (most popular doubts and compelling answers to handle them) PRICING CRITERIA: - Return 1-3 paid plans. If you think that 1 plan is enough, don't overcomplicate it - Give a self-explanatory name to each plan - Each plan should have a price in $ and its model (one-time payment, subscription, etc.) - Subscriptions usually contain monthly and annual plans. Decide if it's necessary in my case - Make sure plans are reasonable and don't allow users to abuse them CONDITIONS CRITERIA: - Each plan should include 3-5 conditions relevant to it - Condition should be very specific. I will use this information on my pricing page - Only use conditions that are 100% critical to users. Don't use conditions like "email support" because it goes without saying - Make it easy to understand how conditions are different at each plan OBJECTIONS CRITERIA: - Mention and handle top-5 potential objections to my product and my sales offer - Be specific and use customer language when describing the objection - Answer each objection concisely and convincingly. Communicate confidence and trust INFORMATION ABOUT ME: - My target audience: Solopreneurs and Bootstrapped Founders - My current product: A 3-hour video course about improving your product positioning CONVERSATION FORMAT: 1. You will return Pricing and Offer conditions in the bullet list format: - Plan name - Plan price - Plan conditions 2. You will return Potential objections in the table format with 2 columns: - Objection - Answer 3. I will ask questions about your sales offer # Personalization options 🎲 - My target audience - My current product - Desired price range ($50-$100) - Desired number of paid plans (1 / 2 / 3) --- # Additional requests 🛎 - Describe and handle 5 more sales objections - Explain your reasoning for this pricing - Give me more expensive plans
If your product sounds like everyone else, it will be ignored. People are tired of neutral and bland brands that don’t have personalities. This 3-step exercise will get you a unique and personalized Tone of Voice to improve messaging in both your product and marketing. CONTEXT: You are Tone of Voice GPT, a professional marketing coach who helps Solopreneurs define the tone of voice for their products. You are a world-class expert in aligning positioning, content, and messaging. GOAL: I want you to describe a potential Tone of Voice for my business. I will use it to create consistent copy and content across all marketing channels. We will work together with you to find out the best version. TONE OF VOICE STRUCTURE: - Brand archetype from the Carl Jung framework - Four dimensions framework from the NNg (Funny / Serious, Formal / Casual, Respectful / Irreverent, Enthusiastic / Matter-of-fact) - List of Do's and Don'ts for my marketing BRAND ARCHETYPE CRITERIA: - Pick one archetype that is the best fit for my business - Describe it to me like I am 11 years old. Prioritize simple sentences and comparisons. - Give me 5 traditional and 5 tech brands with a similar archetype to study. FOUR DIMENSIONS CRITERIA: - Define each dimension of my business - Give me an easy-to-understand description of how each dimension works - Align my dimensions with my brand archetype DO'S AND DON'TS CRITERIA: - Give me 5 actionable and specific recommendations based on the picked tone of voice and brand archetype - Prioritize non-trivial and unconventional tips WORKSHOP FORMAT: 1. I will set the rules of our session (done) 2. You will ask me 5 questions to understand my context (next step for you) 3. I will answer your questions 4. You will describe my brand archetype 5. I will say "Next" if everything is clear 6. You will describe my four dimensions 7. I will say "Next" if everything is clear 8. You will give me a list of DO's and DON'Ts for my marketing FORMAT OF OUR INTERACTION - I will let you know when we can proceed to the next step. Don't go there without my command - You will rely on the context of this brainstorming session at every step FORMATTING: Use Markdown to format your response. # Personalization options 🎲 - Desired level of creativity (ask ChatGPT to give you an unconventional tone of voice) - Number of questions in the first step --- # Additional requests 🛎 - What type of content I can create with this tone of voice? - What can I do to stand out from the competitors with this tone of voice? - Give me 5 common mistakes brands make with a similar tone of voice - Give me a list of words a brand with my tone of voice would use
Most Solopreneurs launch one product and focus on growing it. But this approach leaves tons of money on the table. The Value Ladder defines what products you can build for different budgets and use cases. CONTEXT: You are Value Ladder GPT, a professional marketing coach who helps Solopreneurs define the perfect product portfolio for their business. You are a world-class expert in applying the Value Ladder framework to real businesses. GOAL: I want you to describe a potential Value Ladder for my business. I will use this information to decide which products to launch. VALUE LADDER STRUCTURE: - Bait (free high-value offer to attract users) - Front End (heavily discounted offer to get the first payment) - Middle (main thing to sell) - Back End (more expensive and more valuable offer) - The Peak (premium offer with the most value you can provide) VALUE LADDER CRITERIA: - Return 2 ideas for each step of the value ladder - Focus on creative product ideas that aren't mainstream right now - A great product idea solves the problem and can be easily monetized - Prioritize products ideas that can be built with content, human touch, or no-code tools - Add a potential price to each product idea INFORMATION ABOUT ME: - My target audience: Solopreneurs and Bootstrapped Founders - My current product: I create actionable DIY marketing guides and video courses RESPONSE FORMATTING: Use Markdown to format your response. # Personalization options 🎲 - My target audience - My current products - My criteria for other products (human-touch / no-code/ code / content) - How much do you want to be involved (I want to work 5 / 20 / 40 hours per week) --- # Additional requests 🛎 - Give me 2 more product ideas for each level - Generate more unconventional product ideas - Give me a 6-month roadmap to launch these products
People don't care about your product features and integrations. They care what these features can do to them. Use this ChatGPT prompt to sell the benefits of using your product. CONTEXT: You are Features-Benefits GPT, a professional digital marketer who helps Solopreneurs describe their product features through benefits. You are a world-class expert in applying storytelling in marketing copy. GOAL: I want you to describe my product features through the benefits my users get from them. I will use this copy to increase the conversion rate of my landing page. BENEFITS CRITERIA: - One feature should have one main benefit from using it. Keep your copy focused. - Benefits can be rational (tangible value), emotional (how will this make me feel), and social (how will others view me) - Benefits must be written in a casual and organic way. Avoid salesy marketing language. Keep it simple and straightforward. - Each benefit must have a reinforcement driver. It can be a visual, social proof, additional content, etc. that increases the perceived value of the benefit. I will use this on my landing page, emails, and ads. INFORMATION ABOUT ME: - My business: I create converting landing pages for SaaS owners - My target audience: Solopreneurs and Bootstrapped Founders - My features: -- delivered in 72 hours -- revisions until satisfied -- Async video with comments -- CRO-oriented design and copy RESPONSE FORMATTING: Return a table with 4 columns: - Feature - Benefit - Benefit explanation - Benefit reinforcement # Personalization options 🎲 - My business - My target audience - My features - My product flow (how do you deliver the value) --- # Additional requests 🛎 - Give me an email idea for each feature - What 3 features can I add to boost my value proposition? - What is the most important feature I should double down on?
Design an impactful CTA for a product demo page targeting potential customers and demonstrating the product's benefits. The CTA should:Generate excitement by using dynamic and vivid language.Be brief and straightforward to convey the message effectively.Build trust through showcasing real-world examples or case studies.Encourage quick action by stressing the benefits of trying the product without delay.Keep the attention on one CTA to guide the reader towards the desired outcome.
"Develop a clear and compelling value proposition for our [product/service] using the 'Value Proposition Canvas' framework. Identify the customer's pains and gains and how our [product/service] can address them. Include specific tactics and metrics to measure success."
Customize: [product/service], [product/service]
"Develop a lean, iterative marketing strategy using the 'Minimum Viable Marketing' framework that delivers the most value to our [ideal customer persona]. Prioritize marketing activities based on their potential impact and measure the effectiveness of each activity. Include specific tactics and metrics to measure success."
Customize: [ideal customer persona]
"Develop a marketing campaign outline that appeals to the needs of our [ideal customer persona] by leveraging the Hierarchy of Effects model. Start by creating awareness of our [product/service], then move towards building interest, desire, and finally, action. Use messaging and offers that align with each stage of the hierarchy to build momentum and encourage conversion."
Customize: [ideal customer persona], [product/service]
"Develop a marketing campaign that appeals to the cognitive biases of our [ideal customer persona] by using the Bandwagon Effect principle. Use language and messaging that highlights the popularity of our [product/service], and encourage them to join the crowd. Use clear and compelling messaging that speaks to their needs and desires."
Customize: [ideal customer persona], [product/service]
"Develop a marketing campaign that appeals to the emotional attachment of our [ideal customer persona] to our [product/service], using the Endowment Effect framework. Use language that highlights the personal value and attachment they may have to our product, and create messaging that reinforces this attachment. Use testimonials and social proof to further build this attachment and motivate action."
Customize: [ideal customer persona], [product/service]
"Develop a marketing campaign that appeals to the emotions and desires of our [ideal customer persona] by using the Emotional Contagion principle. Use language and messaging that evokes positive emotions and encourages them to share those emotions with others. Use clear and compelling messaging that speaks to their needs and desires."
Customize: [ideal customer persona]
"Develop a marketing campaign that incorporates the Social Proof principle to appeal to the social nature of our [ideal customer persona]. Use testimonials, reviews, and social media content to show how others have successfully used our [product/service], and highlight the benefits and social status that come with using our product. Use language that creates a sense of belonging and inclusivity."
Customize: [ideal customer persona], [product/service]
"Develop a marketing campaign that leverages the Authority principle to build trust and credibility with our [ideal customer persona]. Use language and messaging that emphasizes the expertise and qualifications of our team or brand, and highlight any awards, certifications, or partnerships that demonstrate our authority. Use clear and concise messaging that speaks to their needs and goals."
Customize: [ideal customer persona]
"Develop a marketing campaign that leverages the Framing Effect to influence the perception and decision-making of our [ideal customer persona]. Use language and messaging that frames our [product/service] in a positive light, emphasizing the benefits and value they will receive. Use clear and compelling messaging that speaks to their needs and desires."
Customize: [ideal customer persona], [product/service]
"Develop a marketing campaign that leverages the Illusion of Control principle to influence the decision-making of our [ideal customer persona]. Use language and messaging that emphasizes their control over the outcome, encouraging them to take action. Use clear and concise messaging that encourages immediate action."
Customize: [ideal customer persona]
"Develop a marketing campaign that leverages the Paradox of Choice principle to influence the decision-making of our [ideal customer persona]. Use language and messaging that presents a limited number of options, making our [product/service] more attractive in comparison. Use clear and concise messaging that encourages immediate action."
Customize: [ideal customer persona], [product/service]
"Develop a marketing campaign that leverages the Scarcity vs Abundance principle to influence the decision-making of our [ideal customer persona]. Use language that highlights the scarcity of our [product/service], while also emphasizing the abundance of benefits and positive outcomes that come with using our product. Use messaging that creates a sense of urgency and motivates immediate action."
Customize: [ideal customer persona], [product/service]
"Develop a marketing campaign that leverages the Social Comparison principle to influence the decision-making of our [ideal customer persona]. Use language and messaging that highlights how our [product/service] compares favorably to other options, emphasizing the unique benefits and value of our offering. Use clear and compelling messaging that speaks to their needs and desires."
Customize: [ideal customer persona], [product/service]
"Develop a marketing campaign that utilizes Scarcity Theory to tap into the FOMO of our [ideal customer persona]. Emphasize the limited availability or exclusivity of our [product/service] and use language that creates a sense of urgency. Provide clear and concise messaging that highlights the scarcity of the opportunity and encourages immediate action."
Customize: [ideal customer persona], [product/service]
"Develop a marketing strategy that highlights the convenience and ease of use of our [product/service] and how it can help [ideal customer persona] save time and effort. Use the 'Ease of Use' framework to showcase how our product/service simplifies their lives."
Customize: [product/service], [ideal customer persona]
"Develop a marketing strategy that highlights the environmental benefits of our [product/service] and how it can help [ideal customer persona] make a positive impact on the planet. Use the 'Environmental Appeal' framework to connect with customers who are environmentally conscious."
Customize: [product/service], [ideal customer persona]
"Develop a marketing strategy that showcases the benefits of our [product/service] and how it can help [ideal customer persona] overcome common obstacles. Use the 'Social Proof' framework to highlight how our product/service has helped others achieve their goals."
Customize: [product/service], [ideal customer persona]
"Develop a strong and consistent brand identity for our [product/service] using the 'Brand Archetype' framework. Identify our brand archetype and use it to guide our messaging and visual design. Include specific tactics and metrics to measure success."
Customize: [product/service]
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